Art + Fashion + Charity + Sustainability = A Project that Rocks
Sheena Matheiken can do a lot with a little black dress. Like wear it every day for a year, and turn it into an exercise in sustainable fashion to raise money to send underpriveleged kids to school. <!–more–>
Sheena is reinventing this adorable black dress (which will soon be for sale on the Uniform Project website) every day with preowned, vintage and handmade accessories, many of which are sent in by supporters of the project. Fans of Sheena’s looks also donate money to the Akanksha Foundation, a grassroots organization that pays educational expenses for children living in slums in India.
What makes the Uniform Project such great fun is tuning in to see Sheena’s daily looks, which are reviewedby a loyal following of “critics” who vote on each style using tags like Cute, Work It, Brave, Batty, and Try Harder (ouch!).
The Uniform Project is nothing short of a modern media masterpiece. (That’s right, I said it…a masterpiece!) The website is flawlessly executed, and each of Sheena’s creative looks are stylishly documented in delicious fashion-mag style photos.
Watch the video below to get to know Sheena and her friends better, and check out the TheUniformProject.com to find out how to donate your accessories to the project, contribute to Ankanksha, or contribute your two cents on the comments boards.
Oh, and big ups to Dustin Whitney, who designed UF’s amazing website. If web designers had groupies, I’d be his.