The Uniform Project

Art + Fashion + Charity + Sustainability = A Project that Rocks

Sheena Matheiken can do a lot with a little black dress. Like wear it every day for a year, and turn it into an exercise in sustainable fashion to raise money to send underpriveleged kids to school.  <!–more–>

A few of Sheena's Uniform Project looks from October 2009

A few of Sheena’s Uniform Project looks from October 2009

Sheena is reinventing this adorable black dress (which will soon be for sale on the Uniform Project website) every day with preowned, vintage and handmade accessories, many of which are sent in by supporters of the project. Fans of Sheena’s looks also donate money to the Akanksha Foundation, a grassroots organization that pays educational expenses for children living in slums in India.

May 15th, 2009, "Friday frills" Best comment: "HOT HOT HOT!"

May 15th, 2009, “Friday frills” Best comment: “HOT HOT HOT!”

What makes the Uniform Project such great fun is tuning in to see Sheena’s daily looks, which are reviewedby a loyal following of “critics” who vote on each style using tags like Cute, Work It, Brave, Batty, and Try Harder (ouch!). 

December 4, 2009, "Twiggy comes to town". Best comment: "Stop with the hats. What are you? An 80-year-old woman coming home from the salon?"

December 4, 2009, “Twiggy comes to town”. Best comment: “Stop with the hats. What are you? An 80-year-old woman coming home from the salon?”

The Uniform Project is nothing short of a modern media masterpiece. (That’s right, I said it…a masterpiece!) The website is flawlessly executed, and each of Sheena’s creative looks are stylishly documented in delicious fashion-mag style photos.

December 30th, 2009, "One thousand and one nights" Best comment: "love this one! I'm getting a kind of Russian Oliver Twist feel from it :)"

December 30th, 2009, “One thousand and one nights” Best comment: “love this one! I’m getting a kind of Russian Oliver Twist feel from it :)”

Watch the video below to get to know Sheena and her friends better, and check out the TheUniformProject.com to find out how to donate your accessories to the project, contribute to Ankanksha, or contribute your two cents on the comments boards.

The Uniform Project Trailer from The Uniform Project on Vimeo.

Oh, and big ups to Dustin Whitney, who designed UF’s amazing website. If web designers had groupies, I’d be his.

Share on FacebookTweet about this on TwitterGoogle+Share on LinkedInPin on Pinterest

Related Posts

2 Comments

  1. wow, she is really very gorgeous. I like that last dress a lot. Black and dark color with newest style. would like to see more from you. Thanks for these all.

Leave a Comment

Your email address will not be published. Required fields are marked *