A new line of upcycled products spreads the sustainability message
Yes, it’s true. I just said that Walmart is awesome. And I know what you’re thinking, because I’m a mindreader: But Walmart is an evil corporate giant that exploits its workers. They even made a musical about it. <!–more–>
Okay. Sure. You make a fine point. Walmart is far from perfect, and some of their business practices are unsettling. But Walmart is our country’s largest grocery seller and our biggest private employer. And when they implement sustainability initiatives, like their recent commitment to cut 20 million tons of greenhouse gasses over the next five years, in collaboration with the Environmental Defense Fund and Treehugger, their power to affect change is unmatched. Walmart can transform the landscape of global consumer product manufacturing and transport. They can reach millions and millions of shoppers with sustainable products and environmental education. And any company who partners with them to help deliver the goods…well, they’re a-ok in my book.
Which is exactly why I was thrilled to hear that TerraCycle, one of my favorite green businesses in the history of the planet, has partnered with Walmart to offer a brand new collection of cool products to Walmart shoppers. But these aren’t just any old cool products: The good folks at TerraCycle take traditionally non-recyclable trash, collected by consumers, and turn it into bags, school supplies, kites, and more.
Here’s what’s beautiful about TerraCycle in Walmart: Nearly 60 TerraCycle products will be sold right next to the original items they were made from. Cheetos kites and tote bags made from Frito-Lay wrappers will be sold with bags of Frito-Lay chips, while notebooks and purses made out of skittles and M&M wrappers will be sold right next to bags of Mars Candy.
The partnership between TerraCycle and Walmart is exciting, because it means that sustainable products and messages will have an even broader reach. Seeing these items in a local Walmart will also make the average consumer think twice about where that chip bag or juice pouch is going after they are done using it, and will motivate more people to join the TerraCycle Brigade to collect trash that can be upcycled. (Terracycle actually *pays* the people who collect for them, many of whom are students getting a fantastic education in sustainable habits.)
The new TerraCycle collection will be available starting on April 5th, for a limited time only at every single Walmart across the country.