When brides come to Recycled Bride to sell their gently used wedding dresses, we provide pricing guidelines that advise them offer discounts of anywhere from 30% to 90% off, depending on the age and condition of the gown. Most sellers pick a resale price somewhere around 50% of the dress’s original retail value. But is that too much to pay for a gown that’s been worn before? Check out the post I found on this message board about the price of recycled wedding dresses. <!–more–>
“So, I’ve been looking on different websites to try and buy a “preowned,” “once wed” or “recycled” wedding dress, which are all nice ways of saying a used wedding dress. Why am I doing this? Because I just found out that my fiance really prefers a dress with some “poof” to it, and I set my budget originally for the straight-down, extremely simple dress that I prefer. I know I could stick with the one I was originally thinking, but who wants to imagine their husband being disappointed in their dress on their wedding day, after all? So, the point is, I can’t afford to get a dress that I would wear for new. I don’t like satin – have never worn it yet, never will. I don’t want beading. I do want straps. Whatever… I’m fairly picky. That said, I have found a few dresses that I would consider wearing.
But as a tip to anyone out there selling their used wedding dress from someone in the mentality of purchasing a “preloved” dress? No, I don’t want to pay half your original cost of the dress. And you can’t count bustling and the costs of altering it to fit your body exactly as part of the original cost of the dress, either – I can perfectly well do my own bustle without paying someone, and I’ll likely have to re-alter the thing to fit me after I pay you for it. The reason I’m doing this is because I can’t afford to buy myself the dress that I want new. So you’re thinking that we should split the cost evenly, when you got to go to the bridal shop, try on a million dresses, pick the one you absolutely *love* and wear it as a brand new dress, and I should buy it online, sight-unseen, run the risk of you not letting me return it to you when I buy it to try it on because “sales are final” (remember, you got to try it on and have a professional measure you when you knew that was the case), for a full 50% of the original price? Nuh-uh. I get the point, I end up with the dress, I can re-sell it for however much I want, etc… well, I’ll gladly ship the thing back to you at the end, and you can resell it as many times as you want, but I’m not paying you so you can recoup half of what you paid for the darn thing!”
What do you think? Is 50% off still too much to pay for a gently used dress? I thought this was an interesting post from the perspective of the buyer, and will definitely incorporate this viewpoint when advising sellers about pricing in the future.