Design Time for Gwyneth & Goop

 

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Via Style Favor

 

Last month, Diane Von Furstenberg launched a limited-edition collection in collaboration with Gwyneth Paltrow, which you can now find exclusively on Paltrow’s widely-adored Goop.com.  According to the lifestyle website, each of the capsule collection’s five pieces was designed to “celebrate strong and iconic American women”.  The resulting two wrap dresses in solid black and solid white (honoring the 40th anniversary of DVF’s most famous garment), two black envelope handbags (inspired by her popular 440 clutch), and black tuxedo jumpsuit (modelled after the one Gwyneth wore to DVF’s 2014 ‘Journey of A Dress’ exhibit) range in price from $228 to $598.   This latest partnership echoes Goop’s previous design work with two of Gwyneth’s other talented friends, Michael Kors and Stella McCartney.

Yesterday, after announcing her company’s latest hire—CEO Lisa Gersh, the former President of Martha Stewart Living— Gwyneth shared news of Goop’s next endeavour:  an in-house product line.  For 2015, the actress will create her own range of clothing basics, and she hopes to eventually segue into beauty and home goods as well. Her established and envied eye for style is top notch, particularly when it comes to daytime casual— have you seen any photos of that woman at LAX? She nails the sought-after, post-flight cool every time. Hopefully, she’ll put forth more than DVF’s five pieces and produce enough of each one to accommodate Goop’s growing, global fan base.  With her reach, this edition will surely sell quick so cross your fingers for stock that’s not limited.

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