Barbie’s Big Comeback

barbie event

Via Terresa Ling Blog

The Meatpacking District turned pink this week when New York’s most fashionable gathered between shows to toast their synthetic style icon, Barbie.   The CFDA partnered with the infamous doll to pitch a tent of a different color—literally—for fashion week while promoting Barbie’s latest style venture.  Throughout NYFW, the pop-up lounge offered fashion’s elite a place to relax, but on Friday night, it hosted VIPs as they partied in honor of five designers.  These particular industry vets, including Charlotte Ronson, Cynthia Vincent, and Rebecca Taylor, were celebrated for having crafted outfits that match their own aesthetics for Mattel’s new Barbie Fashion Design Maker doll and app. Amidst hot pink florals and cases displaying the miniature garments, editors viewed each of the new ensembles and chatted with the designers as they shared memories of the fêted doll.  But this wasn’t Barbie’s first time making fashion news in recent weeks.  After launching her official Instagram account through her toymaker (@barbiestyle), she was reportedly hounded by high-end designers eager to style her in itty-bitty replicas of their clothing and accessories. It was also announced in August that retailers Lord & Taylor, Wildfox, and Forever 21 are tapped to design capsule ready-to-wear collections—life-sized, that is, for humans—inspired by Barbie’s wardrobe from the 50s, 80s, and 90s.   With her on-trend selfies, Barbie has topped our evolving list of style bloggers posing on fashion’s frontline.  And Mattel’s Barbie Fashion Design Maker app sounds equally fabulous; it enables fans of the doll to design their own outfits and print original pieces on soon-to-be-released fabrics.  We’ll never forget our own creative design days back when we played with the Barbie Fashion Designer CD-ROM.  That’s right, the CD-ROM.  It was a program that introduced us to the concept of personal style as we envisioned outfits for countless make-believe outings.   Modern girls surely have better design tools on their tablets, but all of us will always have Barbie.


Via Barbie Style Instagram

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