image via Daily Tech
Fashion news just in! This morning, we read that a TAG Heuer sales executive was recruited to join Apple’s team in Cupertino. Although his new job title is unclear, Apple’s mysterious hire of Patrick Pruniaux suggests that he’s relocating to launch their top secret, highly anticipated iWatch this fall. What’s more, he’s the technology company’s third hire from the luxury fashion world following hires from Burberry and YSL in 2013, which indicates that they’ve got a next-level union of form and function in development. As the iconic Swiss watchmaker’s Vice President of Sales, Pruniaux is sure to have a rolodex filled with fabulous connections. We don’t doubt that Apple would clock his expertise— for promotional strategy and to secure celeb endorsements— as they work towards unveiling their most fashion-forward wearable tech.