Giorgio Eau de Toilette Natural Spray (10ml/.33 Fl.Oz) by - [ Roxanne Anjou Closet ]
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***A Great Additional Discount Is Available!!---Click on my Name Above ( "Listed by...") to learn about my Multi-Sale Discount Offer in my Closet Profile*** This unused and still packaged Purse-sized Vial ( 1 ) of the Original Giorgio fragrance by Giorgio Beverly Hills is filled with a scent that is both vivacious and serene. Named after the luxury boutique whose sunny yellow and white striped awning inspired the perfume's packaging, this namesake fragrance became one of the most iconic fragrances of the 1980s. Created by Bob Aliano, M.L. Quince, Francis Camail and Harry Cuttle, "Giorgio" was launched in 1981 by Fred Hayman and then-wife Gale Hayman with a huge amount of fanfare; at a level normally reserved for a major perfume house launches. This level of publicity had never before been attempted by an independent boutique brand. It captured the public's imagination for the decade of the 1980s; being perfectly suited to the era's glamorous and over-the-top fashions. The fragrance was so pervasive, identifiable and popular that it was banned from some Beverly Hills restaurants due to the sheer numbers of female (and male) patrons that wore it. This fragrance benefitted by being one of the first scents to be marketed via the new technology of scent strips, which enabled huge sales by direct mail. With top notes of Orange Blossom, Peach, Apricot and Bergamot; middle notes of Ylang-ylang, Tuberose, Gardenia, Jasmine, Rose and Orchid, and a rich base Sandalwood, Patchouli, Vanilla, Amber, Cedar, Oakmoss and Musk, this fragrance is an essential for all serious Collectors. Fred Hayman was raised in New York City, Zurich and Paris. Originally a hotelier by trade, Hayman relocated to California and opened a ritzy and eclectic boutique. His goal was to put Beverly Hills and specifically Rodeo Drive on the map as a world-class luxury shopping and lifestyle destination. Located at the corner of Rodeo Drive and Dayton Way, Giorgio Beverly Hills offered a large selection of designer clothes, many of which were exclusive to the boutique. The shop was known for its club-like atmosphere and unusual decor, and it also featured a reading room, a billiards room and a full Oak bar. Celebrities and wealthy Californians both shopped and hung out at the trendy location whose entrance was capped by a distinctive yellow and white striped awning. In 1987, the Giorgio Beverly Hills fragrance was sold to Avon for an astounding $165 million, and the boutique subsequently changed its name to Fred Hayman Beverly Hills. The license-holder for Giorgio Beverly Hills fragrances today is Elizabeth Arden. This very rare vial will be shipped and delivered packaged as shown. Note; the packaging separates the flacon from its box. It is indeed only 1 flacon.
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